About questions

Questions narrow down the topic within an area even further and thereby make it action-oriented and practical. Questions are also where you concretize best practice into actions.

What to remember when creating questions

  1. A good thing to have in mind is, that questions below a certain topic should fully cover the topic.

  2. Make a quick brainstorm regarding what needs to be done in order to meet best practice within your organization before writing the questions.

  3. Furthermore, the questions should be spot on and clear. Move out all passive terms and abstract words and find someone to test your questions on.

  4. Another focal point is to limit the number of questions in total. Otherwise it can quickly sum up. Discuss with your sales reps how many questions are needed.

  5. Also make sure that the question are "closed questions".

Below you see an example of a topic with five different quesitons.




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